As someone who runs a business I understand the importance on keeping in touch with customers. Email is great and all but sometimes talking to someone one-on-one through programs like AIM or Yahoo tend to make things a bit easier. That’s great for support but when it comes to sales it’s a completely different situation.
As a designer, I go through approximately 40 emails a week on price quotes. I always wondered how previous bosses were able to keep track of everything from email to phone conversations regarding each individual client, and their client list was obviously a lot larger than mine at the time. I was unaware of the fact that they were using lead management software. Software like AIMpromote has helped users keep track of their clients from the very first “Request a Quote” email. Quotes are submitted to the database with the push of a button and even if these are phone based clients, any company sales member can access the database to submit the new information. It’s a pretty cool program, one that I may actually consider in the future if things ever take off a bit more.